Content Specialist
ArchiPro
- Parnell, Auckland
- $75,000-85,000 per year
- Permanent
- Full-time
- Develop and implement effective SEO content, including business centric content, and consumer centric content to help drive the use of the ArchiPro platform.
- Conduct keyword research to plan content that drives organic traffic to our blog and attracts potential new business customers.
- Collaborate with the wider marketing and sales teams to create targeted content that attracts and engages business leads at different stages of the funnel.
- Optimize existing content for SEO and lead generation, incorporating best practices and relevant keywords to boost its performance.
- Own your content - from ideas to briefing, proofreading, editing, publishing articles and reporting: you will own every stage of the process.
- Implement on-page SEO strategies to optimize website content to improve search engine rankings and user experience.
- Hands-on manage the content outreach and approval process with internal and external stakeholders.
- Strategising content pillars and sub pillars alongside the SEO Content Strategist.
- Understand the wants, needs and pain points of our potential business customers and homeowners.
- Analyze the performance of ArchiPro blogs, write detailed reports, and use these findings to bring more insights and growth.
- Strong collaboration within the SEO Content team as well as other relevant teams in ArchiPro.
- Other tasks or deliverables as needed to support SEO and Marketing teams.
- You have +2 years of SEO Content Marketing experience and have brought demonstrable impact in terms of new customers and business goals through your content (beyond just traffic).
- You have experience with marketing to business customers or B2B marketing in general.
- Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
- A good understanding of SEO content skills (copywriting, understanding the value of content for SEO, keyword integration, does a hyper-link stand out, etc.)
- You are able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way.
- Demonstrates consistent logic, rationality, and objectivity in decision-making.
- Competitive Base Salary
- KiwiSaver
- Long service 'ArchiVersary' leave - for every year of service, you get an extra leave day
- Team building functions and events
- Great barista coffee, drinks fridge, fruit and snacks jar
- A dog friendly workplace